What do you consider to be the role of advertising?
1. Advertisements provide the most direct comprehensive and detailed information. We get to know about household goods from advertisements.
2. Advertising itself is a business that has provided a great number of jobs.
3. With advertisements, people save a lot of time in shopping, looking for jobs, etc.
4. Daily life needs advertisements because the main function of advertising is to disseminate information on commodities, services, culture, employment, student enrollment and even marriage.
5. A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of news of calamities.
6. Without advertisements, newspapers, commercial radios and television companies could not survive.
7. You can find a job or rent an apartment, buy or sell a house, etc. by way of advertising.
8. Advertising is a process of artistic creation.
9. Advertising creates mass markets. Without advertisements, manufacturers may find it difficult to sell their products.
Discuss the ethics of advertising.
Advertising can be exaggerative, but can not be a lie.
Advertising is responsible for the change of people’s behavior and mind.
What do you consider to be good advertising and bad?
In my opinion,a good advertising needs good idea and good performance. Humour is always a important element in a good advertising. People can remember these kind of advertising easily.
Bad advertising can not arouse people’s interest or can not show the main idea quickly and clearly.
