Shigeo Fukuda is a Graphic artist, sculptor and poster designer. He was born in Tokyo Tokyo Art University art museum in 1998 and now he is the Japanese Graph Design association presidents, the International Graph Design Alliance member, Tokyo Art University holds concurrent jobs professor, Japanese Graph Creation association presidents, International Advertisement Research Design Center
Shigeo Fukuda, Gunter Rambow and Seymour Chwast are called “the world three big plane designers”. His design idea and the design work enjoy a good reputation in the world and has had the profound influence to the 20th century’s design. His design work could be found in the present each plane design teaching material. Shigeo Fukuda held exhibitions many times in different countries in the world and he was awarded a lot of international prizes. His design idea and practice is remarkable achievement, so he was crowned as “the pope of graphic design” by the West. He used the manifestation similar cartoon, created one kind of succinctly and humorous graphical language.
When Shigeo Fukuda was in high school, he wanted to become a cartoonist, but at that time the artistic school did not have the cartoon specialty. So he invested his humorous and the talent into the design domain. From this his design work has the thick humorous characteristic. For example he designed the poster “1945 victory” in 1975. The poster described a bullet flies back to the barrel. This was a scathing satire on people who made war. This commemorative World War II ended the 30th anniversary poster design, won the international graphic design big prize.
Fukuda's creation scope is quite widespread, besides book binding design, poster, calendar, illustration, logo design and so on, also involves the handicraft, sculpture art, the toy, the building mural, the landscape modeling and so on each kind of professional field. His massive “the Fukuda’s type " poster works were known by common people very well.
The German present age famous vision designed master Holger Matthies said that: “a good poster should be depends on the graphical language and not depends on the writing to explain.” Fukuda's graphical language is succinct, humorous, ingenious and profound. They often are made of the succinct line and surface and have the intense visual tensely. They demonstrated that Shigeo Fukuda fully has the graphical language control ability.
Fukuda’s works reveal charm. The magic weapon is optical illusion principle precise grasping.
“I believe that in design, 30% dignity, 20% beauty and 50% absurdity are necessary. Rather than catering to the design sensitivity of the general public, there is advancement in design if people are left to feel satisfied with their own superiority, by entrapping them with visual illusion." he explained the motivation behind his technique.
He is good at utilizing figure ground relationship and contradictory space and they made his work successful. Therefore he seeks optical illusion principle precise constantly and put the things and spaces together, though it is impossible in the real world. Then he can find a new knowledge of visual. The way to put reasonable and unreasonable together will build the strange visual world. It looks like absurdity but has a kind of order feeling and continuity.
Fukuda is the pioneer who uses heterogeneous isomorphism in his poster works by a visual sign. In Fukuda’s many poster works, it could be seen that he use this principle precise .The replacement is a presentation about using heterogeneous isomorphism. It means that chooses a simple and general figure as a basic shape and keeps the skeleton, then according to the idea, displace a new element and make it into a new figure. Although the figure’s structure is not changed, it has some kinds of far-reaching significances. The point is with the aid of a basic shape, keep the basic shape’s main features and displace new element to complete creates again.
In his design work, the replacement element which he utilizes is not merely the graph shape simple replacement, but carries on to the replacement element deliberates repeatedly, maintains the overall style uniformity, achieves his design intention. For example, his famous work "the Beethoven Ninth Symphony" the series of poster (1985 - 2001). In this a series of works, Fukuda used Beethoven’s head picture as the basic shape and replace the hair by new element. Observes these works from distance, it could be recognize who is in the poster. But when people observe Beethoven’s hair carefully, it also is made of some different graph. In here, the note, the bird, the horse and so on and some non-correlated graph element, all are utilized by Fukuda in his series of poster. These elements have enriched the identical subject poster connotation; simultaneously fill interestingly, manifest designer's rich imagination.
Also like, Fukuda’s "F" series of poster, the main picture is Fukuda’s name first letter “F ", carries on the change to this letter. This series also is different in " the Beethoven " series used the hair as the basic shape, replaced the graph element in its outline interior according to the subject, the reproduction which but in the multitudinous plane work was take " F " as the ground form, the author formerly which habitually used the graph mark or the performance way. Just like using contradictory spatial, optical illusion principles and so on, sitting girls and is running animals utilization and so on. It made the works have Fukuda's mark and become his representative work of heterogeneous isomorphism.
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