Design for Business

Studio and Logo

About the main design aspect of my studio

The main design aspect of my studio is graphic design and I gave it two names, "Vicom" and "Ideamind" namely. I need to choose one of them.

At first, I came out three logos for representing my studio. 

The first one was combing english letters  as a Chinese character form with a specific traditional chinese meaning. I hoped it could take some Chinese feature so that it could represent my studio’s traditional chinese spirit. 

At the second stage of designing, I got deep into my concept, linking with the traditional mask of Beijing opera.

I found that it was too dark and not bright enough. Besides, the mask I chose at the first time was not a good enough model as a representative of China. 

Therefore, when the design went on to the third stage, I researched lots of masks of Beijing opera on internet. Finally, I found one that could not be more proper to my goal. It is named the Monkey King or Sun Wu Kong.

It is a lively character which belongs to a very traditional Chinese fairy tale-The Pilgrimage to the West. Monkey King are seen as a most capacity character who has lots of abilities, such as transfiguration, good fighting and flying on the cloud. He is fractious but creative. He loves to challenge the authority and break the convention. This is way I decided to use the mask of the Monkey King as model to represent my studio.

Moreover, the simple of Monkey King is not only well known in China,  but also in many other parts of the world in many forms of art. For instant, the film-The Forbidden Kingdom-was one of the famous works used Monkey King to tell a fascinating story. The famous acter Jet Li was the one who took the role of Monkey King in this film. 

I am hoping my studio can have a breakthrough basis on our chinese traditional elements and create my own looks. The Monkey King is the right one which can add both the strength and the intelligence inside my studio as the best choice.

The moodboard

About me

I would like to choose Tattoo as an object to present myself. 

Firstly, tattoo is a group of beautiful traces stabbed on human skin by needle. It only can be obtain after the serious thinking, self-examination and the pain bearing. I think the path of getting a tattoo is similar to the process of designing. A good design can not be achieved without the careful thinking, repeatedly negation and rebuilding. 

Secondly, it was seen as a bad thing because only the criminals and mafias would have a tattoo in the past in China. However, there are more and more young people like to have a tattoo in their body as a piece of art that could be hold in their whole life. Apparently, I am one of them as well. So, I really think that Tattoo is a wonderful object to show who I am.