Brief for the Final Design Project (part 3)

About Horiyoshi the Third-Clothing & Accessories Company

As we said before, the company is mainly entrepreneur by Horiyoshi III’s student Steve Suk-san. It’s named Horiyoshi Worldwide Inc. It designs, manufactures, and markets using the images and spirits from Horiyoshi the Third (HIII)’s works, and a high end clothing and accessories product line based on the artistry of word renowned Japanese Tattoo Artist, Yoshihito Nakano (Horiyoshi III).

Said in its formal website, “The Horiyoshi the Third collection transforms the unique vision and unequivocal precision of this revered tattoo artist and the richness of the Japanese tattoo tradition into an imitable brand experience.”

HⅢ achieves the perfect balance between artistic expression and elite fashion offering to consumers: casual wear for men, casual wear for women, and unisex accessories. Furthermore, it is rapidly expanding its business with further lines currently being sold in specialty retailers and better department stores around the World. There are fourteen stores in Europe including London, Milano, and Paris. And eighteen stores has been addressed in North American, including Chicago, Vancouver, and Mexico. The brand is even spread out to Dubai and Australia.

HⅢ has been featured by the leading fashion publications such as The International Herald Tribune, The Los Angeles Times, Anotherman Magazine, Vogue and Style.com. The debut Fall/Winter 2010 Collection was noted in the New York Times as, “A great new line based on a living legend”

The Company is expanding product categories in Denim and selective license or cross-license agreements to third party producers in “Bridge” and “Complimentary” categories such as: undergarments, leather goods, footwear, active and general lifestyle products. All licensing arrangements will be pre-conditioned on appropriate minimum sales commitments, the Company’s ability to preserve the design and quality of the products manufactured, and the Company’s ability to control the manner in which such products are advertised, marketed, and distributed.

They say, “We offer consumers and fans, unique and well-made products that serve to celebrate the Art of Horiyoshi III and the ancient Japanese art form of Irezumi while creating a profitable brand name.”

Steve Suk spotted a gap in the market for refined clothing that appealed to both the tattoo subculture and the fashion world, and teamed-up with his ink guru to present the first Horiyoshi the Third collection in March 2009. This high-end streetwear—shot here by Johnnie Shand Kydd—comprises Japan-manufactured T-shirts, cashmere cardigans, slinky knot-front blouses, tunic dresses and generous scarves made with the finest yarn imported from Italy. Every piece is decorated with seasonal motifs, such as a tiger among maple leaves for fall or cherry blossoms for spring. The line also features expertly detailed, chunky jewelry in silver and gold, incorporating tattoo motifs like skulls and dragons.

related link:http://horiyoshi-thethird.com/