Practical Strategy

Name of Club: HORI TATTOO FAMILY

Owner: Zhuo Chen
Type of Club: Nonprofit Social Activities Community
Date of plan start: 09/2011
Location:to be confirmed

Design elements:
Name
Logo
Membership Card
Business Card
Invitation
Letter Head
Fax Paper
Envelop
Seal
Flyer
Brochure
Lighter
Ashtray
Paper Cup
Paper Bag
Plastic Bag
T-Shirt 

Starting Preparation:

• Contacts Horiyoshi family for announcement and commitment;
• Contacts Horiyoshi relatively company, the Clothing & Accessories Company and the Publication company for retails ordering and comercial cooperation.
• Search and contact the famous artists and skilled freshman in asian tattoo industry, starting within Japan;
• Attends as many similar convention and events as possible for experience and industry study.

Membership principles:

• Must be 21 age and above;
• Loves Japanese traditional style tattoos;
• Respects Japanese traditional culture
• Interesting in learning cultural history and spiritual meaning;
• Aspire Japanese aesthetic spirit;
• Follows the Zen spirit, specially believes in loyalty, dutifulness, egolessness, and freedom;
• Anual membership fee £30, excluding the specific donation events. 

Organization rules:

• Joining base on personal wills and interests;
• Guarantees no less than one event will be hold in each season;
• Events attending depends on member’s own wish and interest, but needs to announce the absent previously;
• Every new anual main events schedule for next year will be arrange in December. 

The first year main events schedule(2012):

March          Founding Party and Introduction Presentation
May             First Japanese traditional tattoo lovers trip in London 
September   The 8th edition International London Tattoo Convention(depends dates)
December    Members’ Tattoo Works Photography Exhibition

Application: Printer, Computers. Office tools.

Predicting Funding Status:

 

Perspective:

Rising up in the western tattoo society, the perspective is to be the well-known family community that organizing different meaningful asian tattoo events and activities in the european area.

Considering the different tattoo styles existed in Asian are also outstanding as same as the European, they all have a very different aesthetic aspires in tattooing compared to the Western tattoos. To name a few, there are the Thailand style, Vietnamese style, Cambodia style, and the Chinese style, and so one. They all have very meaningful understanding of their own tradition. Therefore, it is a wilder world to explore the Asian tattoo styles. It shows a considerable perspective to further extend for the community.